Psychology professor Noam Shpancer, Ph.D, explained in Psychology Today that, “the colour itself may have become over evolutionary time a proxy signal for reproductive potential.”Īdding that sexual excitement among humans is, “often associated with red in the body’s erogenous zones,” such as blushing or climaxing.īesides symbolising sexual energy and power, it also fittingly represents life on the Pride flag. If you’re familiar with colour theory, you might not be surprised that red ranks as the most popular gay clothing colour.ĭifferio found that men were most likely to buy red gay underwear, t-shirts, and slim-fit trousers.
From vivid-coloured Pride outfits to trending shades of men’s streetwear, these are the top five clothing colors that gay men purchase most, ranked by popularity… Red
